ASM Toy Fair 2005
Companies Chat

Welcome to ASM's Toy Fair 2005 Coverage!

Toy Biz

Toy Biz is owned by Marvel, so they had, what else? Marvel toys on display.

The big Marvel film this year is Fantastic Four, opening in July. So of course, Toy Biz is going to have action figures, accesories, and role-playing toys in stores in time for you to buy. [Pictures]

Spider-Man is arguably Marvel's most popular character, and riding high on the success of his second movie last year, Toy Biz keeps the figures coming. [Pictures]

Update, 2-24-2005:

Figure Factory is Toy Biz's foray into the ready-to-assemble market. They are figurine collectibles that kids can build. Some will come blind packed, meaning it's a surprise as to what's inside the package. [Pictures]

The Lord of the Rings trilogy of movies may be over, but that won't stop the toys! Toy Biz is releasing more of your favorite characters from the widely acclaimed films. [Pictures]

The Marvel Legends line is also appropriately-titled. These are the "icons" of the Marvel Universe in highly-articulated action figure form. Each will come with a poster or comic book. [Pictures]

Taking a cue from Hasbro's Transformers line, the MegaMorphs feature 8" Assault robots that transform into attack vehicles. Each will come with a tiny figure to unlock more features. (Note: Although the pictures say "MetaMorphs", we were told the line will indeed be called "MegaMorphs"). [Pictures]

Spider-Man appeals to kids of all ages, and for the really younger set, Toy Biz produces more in their Spider-Man and Friends line. Take a look at the cutest li'l Marvel heroes you'll ever see. [Pictures]

Superhero Showdown is Marvel's new collectible game. The figures that you use to play with can be posed in different ways. The neat thing here is that the poses will affect the characters' abilities. Ever wanted to see who would win between the Avengers and the X-Men? Well, now you can find out! [Pictures]

TNA Wrestling is one of the newer wrestling organizations in the nation, and they are trying to become more widely-known to the general public. Well, now they will compete with the WWE in a forum other than your TV -- how about your toy shelf? [Pictures]

We also have a huge press kit of images to prcess, and we'll get those up as quickly as possible!

Update, 2-26-2005, 03:15pm EST:

The first of the Toy Biz Press Kit galleries are up!

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